Company milestones · Building Vela
Jan 2025Davos · WEF · Goals House · Mastercard TechLodge

Davos, on the circular economy.

At the World Economic Forum 2025 — Vela at Goals House, and on the Mastercard TechLodge roundtable, Powering the circular economy in the intelligent age.

Event · World Economic Forum · Davos 2025Hosts · Goals House · Mastercard TechLodgeRole · Panellist
The week

Vela in Davos — the week the conversation shifted.

The 2025 World Economic Forum meeting sat at a specific moment: consumer-facing sustainability moving from an ESG line-item into something that had to earn its keep commercially. Vela was in Davos across the week — inside Goals House, and hosted at the Mastercard TechLodge for the Powering the circular economy in the intelligent age roundtable.

Davos street with Mastercard TechLodge signage
The Davos promenade · Mastercard TechLodge
Ellen Jackowski speaking at the Mastercard TechLodge circular economy roundtable
Mastercard TechLodge roundtable · circular economy in the intelligent age
Fresh air in the Davos mountains
Above the town — Alps
Goals House · Impact Report

Vela in the Goals House impact report.

Goals House convenes cross-industry leaders around the UN Sustainable Development Goals at Davos every year. The 2025 impact report documents the week — the sessions, the participants and the specific commercial commitments made during the meeting. Vela is featured inside.

Goals House · Davos 2025 · Impact Report

Read the Davos 2025 Impact Report

The full Goals House Impact Report from the 2025 WEF Annual Meeting — sessions, speakers and outcomes across the week.

Open the impact report (PDF)

Goals House on LinkedIn: linkedin.com/company/goalshouses

Why it mattered

Davos does one thing well — it compresses years of conversations into a week.

The Vela conversations that came out of Davos 2025 accelerated the platform: deeper relationships with Mastercard's sustainability team, introductions across the CPG and retail attendees, and a clear read on where large brand budgets were about to move. The commercial validation that filled the 2026 chapters has a direct line back to the week in Davos.

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