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Milestone · April 2023
Company milestones · Building Vela
Apr 2023Immediate Media · BBC Good Food

Into a mainstream food audience.

BBC Good Food (owned by Immediate Media) featured Reewild's carbon-calorie recipe collection — bringing the reward-better-choices thesis in front of a national food-and-drink audience for the first time.

Publisher · BBC Good Food (Immediate Media)Format · Editorial recipe collectionReach · ~15M monthly UK adults (BBC Good Food alone)
The feature

A recipe collection with a footprint.

In April 2023, BBC Good Food published a carbon-calorie recipe collection — recipes rated by their environmental footprint alongside their nutritional profile. Reewild's data and framing sat behind the collection.

For a young consumer proposition, the win was less about traffic and more about context: the reward-better-choices thesis sitting inside one of the UK's most trusted food editorial brands, in front of readers who cook every week.

Editorial · live

The carbon-calorie recipe collection

Published by BBC Good Food, April 2023. The collection introduced readers to the idea of a recipe's carbon score sitting alongside its calorie count — and rewarded the choices that hit both.

Read the collection
Why it mattered

The Immediate Media relationship starts here.

Immediate Media owns some of the largest food and lifestyle titles in the UK: BBC Good Food, BBC Gardeners' World, Radio Times. Together the portfolio reaches around 21 million UK adults every month — more than one-third of the country.

The 2023 recipe feature seeded the relationship. In the years since, that relationship has deepened into a formal media inventory arrangement — one of the pieces of commercial infrastructure now backing the Vela platform.

21M
Monthly UK reach · Immediate Media portfolio
~1 in 3
UK adults reached every month
3
Trusted brands · Good Food · Gardeners' World · Radio Times
Continue the journey
Where the story goes next.
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